STELLA Kinetics

Unlock Nu Pathways

Stella Kinetics is a healthcare brand aiming to provide environmental and sustainable beauty products to consumers. They participate in both production and distribution of bio-products. With continuous updates on new materials, products and product lines, Stella Kinetics hope to lend a helping hand for a greener world. Understanding their story and characteristics, we designed the identity that captures all aspects yet remaining simple.

Logomark​​​​​​​

The name Stella Kinetics means the movement of stars. They believe that stars, asteroids also bear resemblance to matter at micro level. Knowing nature has its own rules for everything, at Stella Kinetics, they concentrate on using and regenerating natural resources through studying nature’s patterns. The logomark is the integration of 4 figures, letter S stands for Stella, the star and its orbit which explain the name’s metaphor, the pill and DNA chain that convey the field of the business, and the leaves derive from the natural resources inspiration.

Key Visual​​​​​​​

To develop the key visual, we use parallel straight and concentric lines, intertwine and overlap them to form various patterns. They add a fresh, modern and biological feel to the identity.

For badges, we extend Stella Kinetics' visual language using simple geometric shapes. Depending on each category’s specification and requirement, we had multiple ways to diversify it, while still ensuring unity of the whole system.

Credits​​​​​​​

Client: Stella Kinetics

Design Agency: Cillgold®

Art Director: Liem

Project Manager: Tran Ngoc Giau

Designer: Nhat Hao

Account: Chou Chou

Motion & Showcase: Quang Nguyen, Thai Le